Get Curried Away Packaging

Get Curried Away is a line of traditional curry simmer sauces marketed to the modern consumer. For their makhani curry package design, I combined traditional and modern themes. Existing brand elements such as logo and illustrative elements were brought into play, and special care was taken to craft a label that displayed the colorful hue of the sauce. Initial designs were created at Frey Design.

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packaging, typography
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